VW Snapchat Geofilters
The launch video is a challenge for our audience to do what they do best and get out into the world. Its appeal is to compel the viewer to put in the miles to find their freedom. Our filters will be a tool to catalogue experiences and discoveries in a way that doesn’t just make Volkswagen a part of the exploration, it makes it the reason for it. The look is our rallying cry for exploration. It’s smart, snappy, and specifically for our audience. They’re bold, fun, exciting, tech savvy, and all around fucking cool.
ART DIRECTION AND ILLUSTRATION Allen Mezquida
ADDITIONAL ILLUSTRATION Jessica Hong