7Eleven’s new NOW app

Steelhead for DEUTSCH created three animated 15sec spots for 7Eleven that show an overview of their NOW app. Each spot set up a humorous, fast-moving story line where the NOW app solved the main character’s dilemma. All three videos maintain a very consistent style to give the NOW app an identifiable look within the 7Eleven brand guidelines.

CLIENT
7Eleven

AGENCY
DEUTSCH

CREATIVE DIRECTORS
Trevor Kuhn, Thomas Rodgers

ANIMATION DIRECTOR
Allen Mezquida

ILLUSTRATION
Brian Gossett, Thomas Rodgers

ANIMATION
TJ S0cher, Allen Mezquida, Robert Uncles