7Eleven's new NOW app
Steelhead for DEUTSCH created three animated 15sec spots for 7Eleven that show an overview of their NOW app. Each spot set up a humorous, fast-moving story line where the NOW app solved the main character’s dilemma. All three videos maintain a very consistent style to give the NOW app an identifiable look within the 7Eleven brand guidelines.
CREATIVE DIRECTORS Trevor Kuhn, Thomas Rodgers
ANIMATION DIRECTOR Allen Mezquida
ILLUSTRATION Brian Gossett, Thomas Rodgers
ANIMATION TJ S0cher, Allen Mezquida, Robert Uncles